Wordmarks can be a perfect choice for businesses just getting started. Here’s a quick run-down on the five types of logo styles to help you find your way.Ī wordmark is a logo made up exclusively of text – typically the business name. Style choice is one of the first logo design decisions to consider. The logo is an excellent representation of the value Amazon provides its customers. Your understanding of your target audience should heavily influence your approach to logo design.Īuthor of Designing Brand Identity, Alina Wheeler, has this to say about the Amazon logo, “The arrow doubles as a smile that conveys friendly customer service and it connects the ‘a’ to the ‘z’ because Amazon offers everything A to Z. Develop your logo with your ideal customers in mind. Building a brand identity your audience can relate to will give you a major advantage as you work your way through the logo design process.ĭesigning to convey the essence of your brand goes beyond just your brand personality. If you haven’t given much thought to brand characteristics or values, now is the time. So, before you jump into the logo design pool, really get to know your brand. A logo that’s based on an authentic brand philosophy will be meaningful and instill confidence in its audience. A design that conveys the essence of your brandĪ logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special. Good news: if you do the background work, you’ll have the insight you need to develop a logo that makes a lasting impression. But designing an effective logo isn’t easy it requires some strategy. Your logo is the public face of your brand, so it needs to pack a lot of punch. It’s clear, simple, memorable, and stands out from the clutter across the internet.
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